Ricult aims to reinvent the agricultural supply chain for millions of farmers in developing countries through a mobile-based, Business-to-Customer supply platform. The team consists of interdisciplinary experts in agriculture, technology, and supply chain in developing countries, with 6 decades of combined work experience in top Technology (Google, Microsoft, Cisco), Agriculture (Cargill), Telecommunication (Telenor), and Consulting (Accenture) companies. With a  deep passion to make a difference in the life of smallholder farmers through mobile technology, Ricult is currently running a pilot with over 3000 smallholder farmers in Pakistan in addition to pending operations in Thailand and China in early 2017.